PICL Media & partnerships: info@picleague.org

PICL media kit

Bringing pickleball, and a second chance, inside America’s prisons

Approved copy, logos, photos, impact data and our facility map for partners and press telling the story of the Pickleball for Incarcerated Communities League. Everything here is cleared for public use.

Updated October 2026. Facility counts are from PICL’s facility map, last updated August 2026.

How to describe us

Use these as written. Pick the length that fits your space; word and character counts are next to each one.

Short description

PICL (Pickleball for Incarcerated Communities League) equips correctional facilities across the country with the paddles, nets, training, and coaching to bring America’s fastest-growing sport inside. We partner with volunteers and organizations locally to teach the game to staff and incarcerated individuals, building programs that sustain themselves long after we leave.

Primary description

PICL (Pickleball for Incarcerated Communities League) brings America’s fastest-growing sport into correctional facilities across the country. We provide the equipment, training, and resources that facilities and volunteers need to teach the game, and we work alongside staff and incarcerated individuals to build programs that last. Pickleball is easy to learn, good for the body, and even better for community, which is exactly why it belongs behind the wall.

Boilerplate

PICL (Pickleball for Incarcerated Communities League) was founded by formerly incarcerated individuals, pickleball players, and advocates who believe organized sport is a serious tool for restorative justice. PICL supplies correctional facilities with paddles, balls and nets, trains volunteer coaches to run an eight-session program, and teaches participants and staff to keep the game going on their own. Since its first session in 2023, PICL has brought pickleball to 88 facilities across 27 states, Washington, DC, and Canada. Learn more at picleague.org.

Why sport, why pickleball

PICL brings organized pickleball into correctional facilities because sport is one of the few things that reliably builds patience, cooperation, and self-respect inside a prison. We supply the equipment, train the coaches, and leave behind a program that participants can keep running themselves.

Quick facts

Full name
Pickleball for Incarcerated Communities League (PICL)
Status
Nonprofit organization, EIN 99-2672049
First session
November 2023, MacDougall-Walker Correctional Institution, Connecticut
Reach
88 facilities in 27 states, Washington, DC, and Canada
President
Sarah Gersten, co-founder

How the program works

Every partner facility gets the same four things.

Equipment

12 paddles, 24 balls and 2 portable nets, matched to the facility’s playing surface. Enough for three courts of doubles.

Coaches

One or two trained volunteer coaches from the local pickleball community, matched to a facility near them.

An eight-session program

Eight 90-minute sessions, from first serve to doubles strategy, ending in a DUPR-rated tournament. A single-session clinic is available when a coach only gets one visit.

A program that stays

PICL trains a core group of participants and recreation staff to teach others, so play continues long after the coaches leave.

Our team

Sarah Gersten

Co-founder and President

A lawyer who leads PICL’s operations, management and legal compliance. She brought PICL to Connecticut, where it now runs in every state correctional facility. Sarah is also Executive Director and General Counsel of the Last Prisoner Project.

Roger BelAir

Co-founder

A pioneer of pickleball in prisons. After a 2017 60 Minutes segment on Chicago’s Cook County Jail, he offered to teach there, then took the game to Rikers Island and San Quentin.

Angelo Rossetti

Head Pickleball Professional, Connecticut

A USPTA-certified teaching pro for nearly 30 years who has coached in every Connecticut prison. He and his twin brother hold the Guinness record for the longest pickleball rally.

Cam Boucher

Co-founder

Leads fundraising, partnerships and strategy, and has taught pickleball at correctional facilities across New England. Cam is also Director of Operations at the Last Prisoner Project.

Gabriela Rivera

Communications

A communications and translation professional focused on reaching Spanish-speaking and underserved communities.